If you're looking for a highly effective method of increasing
your Internet sales, then mini-sites may be your answer.
Mini-sites are one of the most effective marketing tools
online. Not only are they effective, but they're also very
inexpensive and easy to create.
The concept is simple. Create a one or two page website
that completely focuses on one specific topic. Everything
within that page should have one purpose -- getting the
visitor to take action.
This page should be neatly designed in standard HTML
with no Flash or fancy plug-ins and very few graphics.
There should be no banners or outside links of any kind
and nothing that will distract your visitor's attention.
The sole purpose of a mini-site is to attract highly
targeted traffic. The more targeted the better. For
example, if you have a website that sells a number of
products, a good mini-site would focus on one specific
product instead of all of the products. You could create
a mini-site for each product you offer.
Designing Your Mini-Site
Each mini-site you create should be optimized for that one
specific product. Concentrate on just a few keyword
phrases, as this will help you to tighten your targeting.
Remember ... the tighter the targeting the better.
* Title - Your "Title" should contain your most important
keywords. You've probably heard that before, but I've
found a slightly different method for optimizing the title.
Since mini-sites focus on just one product, place the
"most" important "keyword phrase" first. Not just your most
important phrase, but the keyword phrase that you think
people will use when they do a search. Instead of
capitalizing the first letter, type it in lowercase, as most
people type in all lowercase letters when searching. This
will assist you in ranking higher in the Search Engine for
your targeted audience.
* Description - Your description should focus on one
specific product and not generalize. Make sure you include
your most important keywords towards the beginning of
your description. In addition, make sure your description
describes your site in detail. You want your potential
visitors to know exactly what you're offering. Your
description should be less than 200 characters.
* Keywords - Concentrate on just a few keyword phrases.
* Heading tags - Search Engines pay close attention to the
text displayed within the "Heading" tags. Place your most
important keyword phrase within a "Heading" tag.
* Graphic Alt tags - Place a readable keyword phrase
within your graphic "Alt" tags.
* Text - All of your text should focus on your product.
There should be no filler text whatsoever. It should have
one specific purpose -- getting your visitor to take action.
Make sure you include your keyword phrases throughout
your text.
If you'd like to set up your mini-site using tables, try to
place your "Heading" text above your "Table" code. If this
isn't possible, make sure you include your keyword phrases
within your top left "Table cell" to assist you in ranking
higher in the Search Engines.
Mini-sites are not limited to just your products. They can
also be used with any affiliate programs you may be
promoting. You can include extra incentives such as a free
bonus for purchasing the product or even your personal
recommendation. This is a great way to presell the product.
Hosting Your Mini-Site
Although it is much better to have your own domain name,
these sites can be hosted on a free server and still rank
high in the Search Engines. Keep in mind, free sites do not
build trust and credibility. No matter which option you
choose, make sure you place your most important keyword
phrase (the keyword phrase that you think people will use
when searching) within your web address.
Drive Targeted Traffic to Your Site
Once you have tested the effectiveness of your site and
have a good conversion rate, (the number of visitors
compared to the number of sales) you can buy targeted
traffic. Goto.com is the number one pay-per-click Search
Engine and will most likely produce the best results.
For additional options, visit:
http://www.payperclicksearchengines.com/
They provide information and reviews on a number of
pay-per-click Search Engines.
The key to using this technique effectively is to bid on "very"
targeted keywords. This will weed out the casual visitors and
only attract your target audience. There's no sense in paying
for visitors who really weren't interested to begin with.
In addition to bidding on keywords, you can also advertise in
targeted ezines and even purchase some targeted banner
advertising. Be creative and take the time to test all of your
promotions prior to spending a lot of money.
If you really want to increase your sales, create some
mini-sites. They are one of the cheapest and easiest to
create profit generators online.
